Pay for the system.
Not the headcount.

Chalk replaces the work of building and maintaining your go-to-market materials. You pay for what it does, not how many people use it.

🌱 Launch
Install a real sales system.
$15K/year
Paid annually
Get early access
What you get
  • 1 ideal customer profile defined
  • Up to 3 competitors tracked
  • Auto-generated competitor comparisons
  • Objection responses from real call transcripts
  • Materials delivered to your team via Slack
  • Monthly material updates
  • CRM and call recording integration (read-only)
🪴 Scale
Make execution consistent and self-improving.
$35K/year
Paid annually
Get early access
Everything in Launch, plus
  • Up to 3 ideal customer profiles
  • Up to 8 competitors tracked
  • Weekly material updates
  • Deal-stage pattern analysis
  • Coaching prompts tailored to each rep
  • Strategy drift alerts when messaging falls off
  • Full Slack, CRM, and call tool integration
🌳 Partner
Infrastructure for organizations that need leverage.
Let's talk
Custom scope and pricing
Start a conversation
Everything in Scale, plus
  • Unlimited customer profiles
  • Full strategy engine
  • Custom learning loops from your data
  • Optional human review of generated materials
  • Board and funder-ready reporting outputs
  • Dedicated onboarding and support
Coach drawing a play on a chalkboard

Start with a 90-day pilot.

Not ready for annual? Start with a focused install. We set up the system, connect your tools, and generate your first set of materials. If you continue, the pilot cost applies to your annual contract.

Scoped install

We define your positioning, map competitors, and build your first materials in the first two weeks.

Low risk

The pilot is a fixed cost. No surprises, no auto-renewals. You decide at the end whether to continue.

Credited forward

If you move to an annual contract, 100% of the pilot cost is credited toward your first year.

Start a 90-day pilot

How pricing works.

No per-seat fees.

Chalk is infrastructure. Your whole team uses it. Charging per seat would mean penalizing you for doing the right thing: getting materials into more hands. We don't do that.

You're paying for work replaced.

Building competitor comparisons. Writing objection responses. Updating scripts after a product launch. Reviewing calls for patterns. This is real work that currently takes real people real time. Chalk does it continuously.

The system gets better over time.

Most tools cost the same and do the same thing forever. Chalk learns from your calls, your deals, and your team. The longer it runs, the sharper your materials become. Your cost stays flat while the value compounds.

Common questions.

Is this a replacement for a CRM?

No. Chalk connects to your CRM. It reads deal data and call transcripts to learn what's working. It doesn't replace Salesforce, HubSpot, or whatever you use. It makes them more useful.

How fast do we see value?

Most teams have their first set of usable materials within two weeks. The system starts learning from your calls and deals immediately. The improvements compound over the first 90 days.

Does this require a lot of setup?

We handle the setup. You answer a set of strategic questions about your positioning, your customers, and your competitors. Chalk does the rest. Typical time-to-live is under two weeks.

Is this just auto-generated content?

No. Chalk generates materials from your actual positioning, your real call transcripts, and your deal outcomes. It's not pulling from generic templates. It's building from what your team actually says and what actually closes.

Your team deserves
a real system.

Stop stitching together docs and hoping for the best. Get a system that does the work.

Get early access Start a 90-day pilot →