AI-POWERED GTM PLATFORM

Everything your team
needs to win.

The all-in-one system that creates your playbook, puts the right answers in your team's hands, and gets smarter with every deal.

Confused person

Unclear how to create repeatable growth.

No system, no playbook, no leverage.

Person leaving

Best rep quits.

Their playbook walks out the door.

Long ramp time

New hires take months to get up to speed.

You don't have months.

Unused tools

Bought all the tools.

Nobody uses them.

Strategy in. Sales tools out.
Always learning.

Define your strategy once. Chalk generates the tools your team actually uses, and keeps them sharp as you learn what works.

Strategy • Scripts • Competitor comparisons • Objection responses • Market intelligence

01

Make your plan.

Figure out who you're really selling to. Nail down why you win. Map your competitors. Chalk asks the hard questions and helps you build real answers instead of a strategy deck that collects dust.

Define your ideal customers
Build your competitive positioning
Set goals you can actually track
Strategy Builder Step 2 of 3 WHERE TO PLAY ICP Mid-market teams 50–500 employees VERTICALS Product, Engineering, Ops BASELINE WIN RATE 31% Target: 48% HOW TO WIN COMPETITORS Monday Asana ClickUp Coda VALUE PROPS Connected workspace AI-native workflows Replace 5+ tools in one
02

Know exactly what to say.

Competitor comparisons, scripts, and objection responses. All generated from your actual positioning, not generic templates. When a rep hears "why should I pick you over [competitor]?" they have the answer.

Side-by-side competitor comparisons that stay current
Proven scripts for every type of buyer
Objection responses that actually work
Competitor Brief - vs Monday.com Auto-updated OBJECTION "Monday does the same thing for less." Best response: Reframe around consolidation ROI 78% win rate SUGGESTED RESPONSE "Teams using Monday still need 4 other tools. Notion replaces all of them - saving $42K/yr avg." LEARNED FROM 206 deals won 1.2K calls Deal outcomes
03

Right where they work.

Your playbook lives in Slack, in their browser, in your CRM. Reps get instant answers. You get insights from how your team actually talks about the product.

Slack bot for instant answers
Chrome extension for in-call help
Context panel right inside your CRM
# notion-sales KL Katie L. 2:14 PM @chalk Prospect comparing us to Asana. What do I say? C Chalk APP vs. Asana - Key differentiators: • Notion is docs + projects + wiki in one tool • Asana has no native docs or knowledge base • AI built-in vs third-party add-ons Win rate vs Asana: 64% from 89 deals 🔥 4 🙌 2
04

Make every rep your best rep.

Your top performers know things they can't explain. Chalk captures what's working and puts it in everyone's hands. New hires get up to speed faster. The whole team sells like your best people.

Turn unwritten expertise into team tools
New hires productive in weeks, not months
Consistent messaging across the team
Team Performance Notion sales team · Before → After Chalk BEFORE AFTER EM Elena M. Senior AE 41% 52% +11 JR James R. New hire, week 2 22% 39% +17 SP Sofia P. New hire · Week 4 9% 34% +25 Team avg: +18 pts
05

Gets smarter every deal.

Chalk learns from your recorded calls, deal outcomes, and team conversations. It spots patterns you'd miss, updates your playbook automatically, and sends competitor insights straight to your inbox.

Learns from calls, demos, and deal outcomes
AI-powered competitive research on autopilot
Updates tools without you lifting a finger
Continuous Learning Your playbook gets smarter every deal LEARNS FROM Gong Calls 1.2K analyzed Win/Loss Data 418 deals Competitors 8 tracked THIS WEEK'S UPDATES Asana competitor brief refreshed - new pricing data detected 3 new objection responses added from recent winning deals Win rate: 31% → 48% since onboarding
06

Prove what's working.

Track progress toward goals. See which messages land. Generate board and funder-ready reports that show real traction instead of vanity metrics.

Goal tracking and progress dashboards
Board-ready reporting in one click
Narratives that show real impact
Q1 Board Report Export PDF 48% Win Rate (+17 pts) 3.4x Pipeline Coverage $2.1M Deals Won ↑34% WHY WE WIN All-in-one workspace 71% AI features (native) 63% Customization depth 58% TOP COMPETITOR BEATEN Monday.com 64% WR Asana 61% WR WHY WE LOSE Price perception 38% Task mgmt simplicity 29% Enterprise compliance 22% HARDEST COMPETITOR ClickUp 47% WR Coda 52% WR

Up and running in days.

From zero to equipped team in weeks, not months.

Step 1

Answer the hard questions

We guide you through defining who you're for, why you win, and what makes you different.

ICP definition
Target markets
Positioning
Value props
Competitive frames
Step 2

Get your playbook

Your answers become competitor comparisons, scripts, and a living knowledge base.

Sales scripts
Competitor comparisons
Objection responses
Market intelligence
Knowledge base
Step 3

Plug in your tools

Connect your call recordings, CRM, and Slack. Chalk learns from your calls, wins, losses, and conversations to refine your messaging.

Call analysis
Win/loss patterns
Auto-updates
Step 4

Prove it's working

Track progress. Show traction. Generate board-ready reports in one click.

Goal tracking
Board reports
Funder narratives

Connects to your stack. Learns from your data. Delivers to your team.

Slack
Gong Gong
HubSpot
Salesforce
Google Drive Drive
Chrome Chrome

Built for teams that
can't afford to lose.

Small and mid-size teams that need to move fast and win more.

Nonprofits competing against well-funded players

Your program is better. But the competitor has a sales team, and you have... determination. Now you have the same playbook.

Compete on execution, not budget
Show funders you can scale
Stop losing on messaging

Startups where two reps carry the number

Everyone else struggles. The difference isn't talent. It's that your best reps know things they can't articulate. Chalk captures it and makes it usable.

Turn individual expertise into team-wide tools
Get new hires productive in weeks
Build systems that don't walk out

Growth teams hiring faster than they can train

Every new rep starts from scratch. You need repeatable processes yesterday. Not another doc that nobody reads.

Make onboarding a system, not a person
Keep quality high while scaling fast
Tools that update as your strategy evolves

Build your GTM engine.

Join the beta. Get your team equipped in weeks, not months.