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GTM Strategy

Last updated 2 days ago

Ideal Customer Profile

Company Size 50-500 employees

Funding Stage Series A-C

Sales Team 5-25 reps

Industry B2B SaaS

Territory Map

Tier 1 Tier 2 Tier 3

CA 847 accounts

NY 623 accounts

TX 412 accounts

MA 298 accounts

WA 234 accounts

CO 189 accounts

IL 176 accounts

GA 145 accounts

FL 132 accounts

NC 98 accounts

PA 87 accounts

AZ 76 accounts

UT 65 accounts

OR 54 accounts

Other 312 accounts

Positioning & Messaging

Core Value Prop

"Turn your GTM strategy into sales materials that update themselves. Stop rebuilding decks every quarter."

Key Messages

"Your sales team shouldn't wait for marketing"
"Strategy that learns from every call"
"One source of truth for GTM"

Differentiators

Strategy-to-execution in one system
Materials auto-update from calls
Built for founders, not just ops

$847K

Closed Won

+18% vs Q4

68%

Win Rate

+8pp vs Q4

23d

Avg Cycle

-4 days

2.8x

Pipeline

Below 3.5x target

Q1 Revenue Goal $847K / $1.2M

Win/Loss Trend

Oct

Nov

Dec

Jan

Feb

Won Lost

vs. Competitors

Asana

75%

Monday

62%

Notion

43%

No Comp

71%

Top Performers

1 EM Elena Martinez $312K 78% win

2 MT Marcus Thompson $248K 72% win

3 SK Sarah Kim $189K 65% win

9 skills

Strategy /gtm-strategy

GTM Strategy Builder

Creates a complete go-to-market strategy with positioning, ICP, channels, and messaging framework.

6-8 hrs → 30 min

Competitive /battlecard

Battle Card Generator

Generates competitive battle cards with positioning, objections, and win/loss patterns.

4-6 hrs → 15 min

Content /talk-track

Talk Track Builder

Creates call scripts and discovery questions tailored to your ICP and value props.

3-4 hrs → 20 min

Planning /target-model

Sales Target Modeler

Builds realistic sales targets from pipeline data, conversion rates, and capacity.

2-3 hrs → 10 min

Analysis /win-loss

Win/Loss Analysis

Analyzes won and lost deals to extract patterns and update your playbook.

4-6 hrs → 20 min

Competitive /objection

Objection Handler

Generates responses to objections based on what's worked in past deals.

1-2 hrs → 5 min

Content /proposal

Proposal Builder

Creates custom proposals using your positioning, pricing, and customer context.

6-8 hrs → 30 min

Analysis /prep

Call Prep Brief

Creates pre-call briefs with account history, competitor intel, and talking points.

30 min → 2 min

Analysis /debrief

Deal Debrief

Analyzes won/lost deals to extract learnings and update your playbook

2-3 hrs → 15 min

Content /email

Follow-up Email

Writes personalized follow-up emails based on call notes and deal context

20 min → 2 min

Battle Card Generator

$ /battlecard Asana

Generating from 23 calls, 8 won deals, 4 lost deals...

Asana vs. Us — Battle Card

Generated from 23 calls, 8 won deals, 4 lost deals

Quick Positioning

"Asana is great for project management, but they're a horizontal tool. We're built specifically for sales teams — your pipeline, your process, your playbook."

When They Bring Up Asana

They say: "We already use Asana for task management"

You say: "Makes sense — Asana's great for general projects. The difference is we pull in your CRM data, call recordings, and deal context automatically. No manual entry."

Key Weaknesses to Probe

No CRM integration depth Manual data entry required No sales-specific workflows No call/conversation analysis

Us vs. Them

Feature	Chalk (Us)	Asana (Them)
CRM Integration	Deep 2-way sync with HubSpot, Salesforce	Basic integrations, no CRM depth
Call Analysis	Auto-extracts insights from Gong/Chorus	No call recording integration
Sales Workflows	Built for GTM: battle cards, talk tracks, deal prep	Generic project management
Auto-Updates	Materials update from deal learnings	Manual content maintenance
Data Entry	Zero manual entry — auto-captures context	Requires manual task creation

Win/Loss Insight

In deals where Asana was mentioned, we won 67% when we emphasized "automatic context from your calls." We lost when we focused on features.

Sales Signals

3 new

New call recorded Elena M. - Acme Corp discovery

Objection detected "We're already using Monday"

Competitor mentioned Asana pricing compared

Insights

Pricing objection up 23%

Consider updating ROI messaging in battle cards for enterprise segment.

Discovery questions working

"What does your current process cost you?" leading to 40% higher close rate.

Asana brief needs refresh

New pricing tier detected. Competitor intel updating.

Choose a scenario

Discovery Call

First meeting. Uncover pain points.

Most practiced

Competitive Deal

Prospect evaluating Asana.

Your weak spot

Pricing Objection

"It's too expensive."

High impact

Product Demo

Walk through features.

You'll practice with

JM

Jordan Mitchell

VP of Sales at ScaleUp Inc

Busy Skeptical Data-driven

Company Series B • $15M ARR

Team 12 reps, growing to 20

Stack Notion + HubSpot

Real-time coaching included

Get instant feedback on what's working and what to try next.

Discovery Call 03:24

Call Health

78

42% Talk Ratio

3 Questions Asked

1 Pain Points

JM

Jordan Mitchell

VP Sales · TechStart Inc

Pain point detected: "sales enablement mess"

You

Live Transcript

Jordan: Thanks for hopping on. I've got about 20 minutes — my team mentioned you might be able to help with our sales enablement mess.

You: Happy to help. Before I dive in, can you tell me a bit about what that "mess" looks like today?

Jordan: Sure. We've grown from 6 to 12 reps in the past year. Battle cards are everywhere — Notion, Google Docs, Slack. Half are outdated. New hires take forever to ramp.

Sales Coach

Great discovery opener. Asking about "the mess" gets them talking. This correlates with +34% close rate.

Quantify the pain. Ask: "What does that cost you in ramp time or lost deals?" Numbers = urgency.

Suggested:

Your GTM Coach

Here's what I'd focus on this week based on your data.

High Priority

Fix This Now

Your Notion battle card is costing you deals

Win rate against Notion is 43% vs 67% average. I analyzed 12 lost deals and found the issue: you're not addressing their new AI features.

From your calls: "We actually liked Notion's AI summarization..." — Lost deal, Acme Corp (Feb 2)

Working Well

Double Down On This

Your ROI discovery question is closing deals

"What does your current process cost you?" appeared in 12 of 15 won deals, but only 2 of 8 lost deals. That's a 40% lift in close rate.

Recommendation: Make this mandatory in your discovery framework. Only 60% of reps are using it consistently.

Opportunity

You're Leaving Money on the Table

Multi-threading increases win rate by 28%

Deals with 3+ stakeholders close at 71%. But 62% of your current pipeline is single-threaded. That's 8 deals at risk worth $340K.

TechStart Inc $85K Only talking to Sarah (Champion)

DataFlow Co $62K Only talking to Mike (IT)

Insight

Pattern I Noticed

Pricing objections are up 23% this month

Detected in 8 calls this week. Your current battle card focuses on features, but won deals focused on ROI. I drafted an update.

- "Our pricing is competitive with enterprise tools..." + "At your scale, customers save 12-15 hrs/week per rep. At $75/hr, that's $45K+ annually."

Competitive Intelligence

Real-time updates on your market

Updated 12 min ago

Breaking 2 hours ago

A Asana

Asana launches AI-powered "Work Graph" at Enterprise Summit

Major product announcement positioning AI as core to project management. Claims 40% productivity boost. Direct threat to our AI positioning.

TechCrunch article Asana blog post Product demo video

Impact: High

Pricing Yesterday

M Monday.com

Monday.com quietly drops Enterprise tier to $16/seat

Down from $24/seat. Spotted on their pricing page — not announced publicly. Likely response to ClickUp pressure.

Before $24/seat

→

Now $16/seat

You $19/seat

Impact: Medium

Product 2 days ago

N Notion

Notion adds native CRM features in 2.0 update

New "Databases" can now function as lightweight CRM. Pipeline views, contact management, email integration. Targeting teams who "don't need a full CRM."

Notion changelog Product Hunt launch

Impact: Low

Trend 3 days ago

G Gartner

72% of B2B buyers now research vendors via AI tools

Buyers increasingly use ChatGPT and Perplexity to compare vendors before first call. Your content needs to be AI-discoverable.

Full report

Impact: Medium

Signal 4 days ago

C ClickUp

ClickUp hiring 15 enterprise sales reps in your territory

LinkedIn job postings show aggressive expansion. 8 roles in your top markets (SF, NYC, Austin).

LinkedIn jobs

Impact: Medium

Your Win Rates

vs Asana

43%

vs Monday

58%

vs Notion

71%

vs ClickUp

64%

Sources

News & blogs

Pricing pages

Job postings

G2 & reviews

SEC filings

Social media

This Week

New updates 12

High priority 3

Actions taken 5

Your GTM System.One Platform.

GTM Strategy

Ideal Customer Profile

Territory Map

Positioning & Messaging

Core Value Prop

Key Messages

Differentiators

Win/Loss Trend

vs. Competitors

Top Performers

GTM Strategy Builder

Battle Card Generator

Talk Track Builder

Sales Target Modeler

Win/Loss Analysis

Objection Handler

Proposal Builder

Call Prep Brief

Deal Debrief

Follow-up Email

Battle Card Generator

Asana vs. Us — Battle Card

Quick Positioning

When They Bring Up Asana

Key Weaknesses to Probe

Us vs. Them

Win/Loss Insight

Sales Signals

Insights

Pricing objection up 23%

Discovery questions working

Asana brief needs refresh

Choose a scenario

Discovery Call

Competitive Deal

Pricing Objection

Product Demo

Jordan Mitchell

Your GTM Coach

Fix This Now

Your Notion battle card is costing you deals

Double Down On This

Your ROI discovery question is closing deals

You're Leaving Money on the Table

Multi-threading increases win rate by 28%

Pattern I Noticed

Pricing objections are up 23% this month

Competitive Intelligence

Asana launches AI-powered "Work Graph" at Enterprise Summit

Monday.com quietly drops Enterprise tier to $16/seat

Notion adds native CRM features in 2.0 update

72% of B2B buyers now research vendors via AI tools

ClickUp hiring 15 enterprise sales reps in your territory

Your Win Rates

Sources

This Week

Three systems, one platform.

Strategy Builder

Sales Signals

Insights Engine

Delivered where your team works.

Reports that actually get read.

Progress to Goal

Win/Loss Analysis

Monthly Performance

Win rate trending up

Pipeline coverage needs attention

See it in action.

Your GTM System.
One Platform.